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(Travel and Tourism Track, Festivals and Events Track, Alumni)

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Miles Media Marketing Destinations

Miles is STS’ Partner in Education

Why did Miles become an official partner in education with STS? Because Miles is passionate about travel. We believe the moments that capture our imagination and create lasting memories occur through travel. Together with STS, we can share our passion while inspiring others in our industry to share their passion.

“About” Miles...

Miles markets destinations. Our people service and advise DMOs and hospitality clients to captivate, inform, and engage travelers seeking unique leisure and conference experiences. We build programs that result in increased visitation, industry participation, and measurable results by using the appropriate mix of forward-thinking interactive and print marketing solutions.

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Marketing College

Marketing College Logo
Presented By:
Miles Media Marketing Destinations

July 29 - Aug. 3, 2012

Dahlonega, Georgia
North Georgia College & State University

Propel Your Career and Your Organization to the Next Level

  • The premier educational program for the tourism industry in the U.S.
  • A superior educational opportunity in a tranquil environment...
  • Classes taught by industry leaders and working professionals...
  • A perfect forum for the exchange of ideas...
  • Opportunities for networking with your peers from across the Southeast and the U.S...

Marketing College, HuntsvilleFor one week each year, tourism industry professionals from all over the Southeast meet at North Georgia College & State University for the Southeast Tourism Society Marketing College. During the week, students experience a broad-based curriculum of courses designed to teach marketing techniques from all facets of the tourism industry. Marketing College professors are working, experienced professionals from across the U.S. who not only bring expertise, but real-world knowledge and experience, to the classroom. From the time students arrive on Sunday evening until they depart on Friday, they enjoy classes, lectures, discussion groups and one-of-a-kind networking opportunities in an academic environment conducive to learning. Students who attend three years of Marketing College receive a Travel Marketing Professional (TMP) certification, presented at a special graduation ceremony at the STS spring meeting.

We incorporate plenty of down-time within the week, as well. Take part in the annual Hardman picnic, rafting down the Chattahoochee, shopping in quaint Dahlonega, playing hearts with your new friends and more.


Your Sponsors!
21st Annual Marketing College

The premier educational program for the tourism industry in the U.S.


Festivals and Events Track

We recognize the growing importance that festivals and events have in a community; in fact, festivals are the life-blood of a community's tourism outreach.

Southeast Tourism Society, in conjunction with Southeast Festivals and Events Association, realize the importance of this field and will offer courses that speak to those that work more closely with festivals and events.

Courses offered will be event management, sponsorship dollars, revenue generation and more. At the end of three years, a Travel Marketing Professional certification with official recognition given as a Festivals and Events Specialist will be bestowed.

On the registration form, simply select "Festivals and Events Track" if you'd like to specialize in this area.

Alumni Course

Those students that have earned their Travel Marketing Professional (TMP) certification are eligible to join us for Alumni College. Alumni are treated to a power-packed day and a half of classes designed to refresh, update and energize.

This year we offer two alumni courses: choose both or one; add the festivals classes if you like. Stay for the Hardman picnic!

Monday, July 30 - Tuesday, July 31

Class A
Financials for Non-Profits
We are taught about marketing, relationships and communications, but no one talks about the most important subject: managing money. Effective budgeting is crucial to directing a well-run organization.

Edward J. McMillan, CPA, CAE, leads our class July 30-31 and delves into financial management, budgeting techniques and detecting fraud and embezzlement - all geared towards the non-profit. www.nonprofitguru.com

Thursday, Aug. 2 - Friday, Aug. 3

Class B
Strategic Planning - Part II
David Avery, senior vice president of the Tombras Group, will head up this year's alumni class Aug. 2-3. This class is a continuation of his successful class from 2011. We'll recap year-one course materials and expand upon those to include strategy organization, testing, validation and strategy evolution This offering speaks to those who want more tools, tips, techniques and insider information as to how to leverage the "change" for their organization's benefit. www.tombras.com

Testimonials from Marketing College students

"I truly believe anyone in the tourism industry should attend this school. I have only held my position for seven months as Tourism Director and Every day I was telling myself, 'I'm just not there yet,' if you know what I mean. Now, I know I am 'not there,' however, I know I can 'get there' and do my job well, thanks to STS Marketing College. I have an altogether new approach for my marketing plan and I owe it all to STS."

"Marketing College was an excellent opportunity to learn from industry leaders about destination marketing. The networking opportunities with peers also proved to be an invaluable experience. I highly recommend the program."

"Marketing College has continued to revitalize my energy towards tourism, the organization and customer service."

"Attending STS Marketing College is one of the most memorable experiences of my career. The one week session each year allows you the time to step out of your day-to- day work responsibilities and become re-energized which in-turn helps you stay competitive and marketable in today's travel and tourism environments."

"Professional development is important. We never know everything and with the TMP designation and the opportunity to attend the program offered for alumni, the development continues as well as keeping me on top of the latest and greatest effecting the hospitality industry. It's good to see how other destinations are dealing with similar situations. Sometimes we forget that although the destination is different - larger or smaller - we all have the same struggle or challenges or needs. I look forward to the Alumni program knowing it will provide new and exciting ideas."

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Sample Courses

  • Conducting a Successful Press Tour
  • Inquiry to Fulfillment to Conversion to Database
  • Creating a Perfect Tourism Brochure
  • DIY Research
  • Selling for Success
  • Demystifying Economic Impact
  • Generational Marketing
  • Tourism Market Research Insights
  • Crisis Communications
  • Grass Roots Success

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1:00 - 4:00 p.m.Registration at North Georgia College & State University. Pick up books, materials, room keys at Lewis Hall.
5:00 p.m.Orientation at Nix Hall in the Gloria Schott Auditorium
6:00 p.m.Reception @ Wolf Mountain Vineyards

Monday through Thursday

7:00 - 8:00 a.m.Breakfast at campus dining hall
8:00 a.m. - NoonClasses
12:00 - 1:00 p.m.Lunch at campus dining hall
1:05 - 4:50 p.m.Classes
6:00 - 8:00 p.m.Dinner
  • Monday: Smith House. NEW: Downtown Dahlonega merchants stay open late for MC students. Plan on shopping right after dinner.
  • Tuesday: BOYB(C) - Bring Your Own Business Card. You bring your business cards
    and beverage, we provide the pizza (held in the dorm lobby).
  • Wednesday: BBQ at the Hardman cottage (transportation provided)
  • Thursday: Free to explore Dahlonega's eateries



7:00 - 8:00 a.m.Breakfast at campus dining hall
8:00 - 11:00 a.m.Classes
11:00 a.m.Photos/presentation of certificates (years 1 & 2)

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How do I become a Travel Marketing Professional?

  • Attend three years of Marketing College.
  • Go back to your community and hold at least two seminars with your board, staff or organization based on what you have learned from Marketing College. The seminars must be held within four months after completing your third year of the college.
  • Present documentation including the outline for your seminar and comment sheets from those who attended your seminars.

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